SEO ROI Calculator
Wondering whether SEO is worth the investment? Drag the sliders below to see the extra revenue that stronger organic rankings could realistically generate for your business — instantly, no email required.
Your current numbers
Estimates are illustrative and based on the figures you enter. Actual results depend on your market, competition and starting point.
How the SEO ROI calculator works
Return on investment from search engine optimisation comes down to a simple chain: more qualified visitors → more conversions → more revenue. This calculator makes that chain visible in real time using the numbers from your own business.
The formula behind the result is:
Projected revenue = (Current traffic × (1 + SEO uplift)) × Conversion rate × Average order value
The "extra revenue" figure is simply the projected revenue minus what your current traffic already generates, so you can see the additional value that ranking improvements would create.
Why business owners find this useful
- It reframes SEO as an investment with a measurable payback, not a vague cost.
- It shows how small conversion-rate gains compound once traffic grows.
- It gives you a realistic revenue target to hold any agency accountable to.
What SEO uplift percentage should I use?
For most Adelaide small-to-medium businesses, a 100–200% increase in organic traffic over 6–12 months is a realistic target for a focused campaign. Competitive national terms take longer; well-defined local niches can move faster.
Is this calculator accurate?
It is a directional estimate, not a guarantee. The maths is exact for the inputs you provide, but real-world results depend on your industry, competition, website quality and how consistently the strategy is executed.
Can you tell me my real numbers?
Yes. A free audit reviews your current rankings, traffic and conversion data so we can replace these sliders with your actual figures and a realistic growth roadmap. Get in touch to book one.
Ready to turn these numbers into reality?
Get a free, no-obligation SEO audit for your Adelaide business and a plan to reach the revenue figure above.
Book Your Free Audit